Samantha Sargent photographed by Patrick Kraemar

Samantha Sargent is an advocate for natural beauty, health and wellbeing. She is the founder of Be genki, the animal-, environment-, everything-friendly brand, that recommends a holistic approach to beauty and self-care; and the founder of Be naturallyouan online shop that bridges the gap between natural and luxury. Products with integrity that work. With a side of inspiration, interviews and common sense beauty tips to help inspire a more naturally beautiful you. Based on 16+ years of industry experience.

What makes Sam’s approach unique is the depth of research she undertakes, coupled with her holistic and common sense approach in helping to improve the health and happiness in her customers, clients and readers day-to-day lives, by addressing all aspects of life: relationships, work, nutrition, ‘me’ time, exercise, education, inspiration and relaxation, to name a few; by drawing down on her diverse background of Holistic Nutrition, Make Up Artistry, Skin Care and Image Training, Physical Education (Fitness), Aromatherapy, Access Consciousness, Vipassana Meditation and Aura-Soma.

Sam enjoys inspiring holistic happiness, via Be genki and Be naturallyou, and also as a writer and blogger providing tips on how to incorporate daily self-caring rituals that promote inner health and harmony in the face of life’s little pressures.

Sam has been a contributor to the following websites:
o Pamper Guru for NineMSN
o Relaxation Expert for SpringDay
o Wellbeing contributor for Postscript Interactive – The Professional Resource for Pharmacy Assistants;

and is currently:
o Foxtel’s Lifestyle YOU Wellbeing Expert

Sam is regularly interviewed for her advice and how-to-tips to be featured in the health and beauty pages of Vogue, Marie Claire, InStyle, Russh, Women’s Health, Nature & Health, Women’s Health & Fitness, Australian Women’s Weekly, Cleo, Famous, Peppermint, Better Health, EcoLuxe and Real Living magazines, to name just a few. She has been described as:

“the natural beauty buff”

Vogue Australia

“the holistic skincare expert”

Women’s Health & Fitness

one of the “visionaries who are making a difference to your shopping habits”

InStyle magazine.


“It’s my belief that we all have the ability to create and enjoy a fulfilling, exciting, loving, adventurous, happy and healthy life. The only thing stopping us is ourselves. This is the very essence of Be genki … to help inspire holistic happiness by implementing happy and healthy changes to your lifestyle.

“We all deserve to radiate with positive energy, starting the day packed full of motivation and maintain that lively feeling throughout the day; handle ordinary day-to-day stress calmly and with confidence; end the day peacefully, slipping in to bed relaxed before easing in to a tranquil sleep. We also deserve to have and maintain loving and nurturing relationships with other people and, more importantly, with ourself.

“Life today is fast paced. Most of us are faced with stress on a day-to-day basis whether it be physically, emotionally or spiritually. It is inevitable that most of us will come across challenges in our life. In order to achieve optimum wellness and inner harmony, we need to learn how to deal with those challenges and nurture ourselves on all levels, inside and out.”

“I enjoy creating my life each and every day, being present, right here, right now, instead of regretting the past and assuming what the future will be made of.

“Would you like to join me?

“The pages of A GENKI LIFE blog and seasonal WORKSHOPS are designed to provide a little helping hand, and hopefully be the springboard that you require to step forward in to your own genki life.”

Samantha Sargent

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