We have a strong ecological commitment at Be Genki to work towards a better, brighter and cleaner future for the world in which we live in. I am constantly looking at ways in which we can reduce our impact on the environment via my business and personal life. As I learn from others and become more aware of choices, Be Genki becomes more green, more healthy, and more of a means to help inspire holistic happiness and positive change.
Over the past year, having the opportunity to learn from Aura-Soma (manufacturer of Active Energised Organic Skincare and Pegasus Parfum) I have been particularly inspired by the commitment and dedication of Aura-Soma to continue to step up to the demands of sustainability by doing more than their “part” in working towards “green” choices.
Last weekend we spent a day on Aura-Soma’s (Demeter-certified) biodynamic Shire Farm where they have just completed a large tree planting project which covers 25 acres and 15,000 trees. After walking for over an hour to view the plantation, that’s a LOT of trees! The trees are mixed native species including Alder, Ash, Birch, Hazel, Hawthorn and many more. As well as enhancing the environment and providing a habitat for wildlife, these new woodlands will play an important role in water management, tackling climate change and promoting biodiversity. But this is nothing new for Aura-Soma. Long before “carbon-neutral”, “green” and “environmental sustainability” became buzz words, Aura-Soma had been actively involved in the planting of trees and the establishment of sustainable woodland. For the last 25 years to be precise.
Not only was the walk a beautiful way to spend the weekend, breathing in fresh clean country air; it was also a wonderful joy to see the positive effect that one company can have on the environment and future health and happiness of the earth we share. And moments like this always leave me pondering and questioning.
Whilst we don’t have a spare 25 acres of land to plant our own woodland, we can make conscious choices every day about which companies to support, helping those that share the same philosophy as we do. My thought about all this, is that if you’re going to buy a product, why not choose one that not only delivers the results you’re looking for, but also one that is actively doing its “part” in generating a better, brighter and cleaner world which we all live in.
Aura-Soma also runs a tree sponsorship activity www.aura-soma.net/trees/ so that people from all over the world can contribute to their tree-planting program.
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